Urs graduated from the Hotel Management School Lausanne (EHL) in 1992 and soon after moved to Asia to take up several executive positions in hotels and resorts in Thailand. Prior to joining Serenity Resort & Residences as General Manager in August 2010, he was Director of Operations and Development for Akaryn Hospitality Management Services based in Bangkok, General Manager of the Alila Cha-Am, an innovative luxury resort and member of Design Hotels, General Manager of the Racha - all villa resort near Phuket which he opened and quickly established as one of the premier resorts in South East Asia. Urs currently manages for the group the Serenity Resort and Residences, Friendship Beach Resort and Atmanjai Health and Wellness Center, all located in Phuket.